Tieks: A Blend of Luxurious Comfort and Social Impact Under Kfir Gavrieli

In the ever-evolving world of fashion, Tieks has carved out a unique niche for itself, offering a harmonious blend of luxury, comfort, and social responsibility. Under the leadership of Kfir Gavrieli, Tieks has become synonymous with not only quality footwear but also meaningful philanthropy.  Tieks are renowned for their exceptional craftsmanship. Made from premium Italian […]

Michael Polk: Driving Innovation at Unilever

Michael Polk, president of Unilever United States, is a pivotal figure in the consumer-packaged goods industry. With a portfolio that includes iconic brands such as Dove, Axe, and Lipton, Polk emphasizes innovation over mere invention. This strategic focus on “dislocating ideas” has disrupted market norms and driven Unilever’s success.  Polk’s approach is rooted in a […]

Michael Polk: Leading Innovation at Unilever

Michael Polk, president of Unilever United States, has redefined the company’s approach to marketing by emphasizing innovation over mere invention. Polk argues that groundbreaking ideas, rather than new products alone, are the catalyst for successful marketing campaigns.  Under Polk’s leadership, Unilever has streamlined its product lineup, reducing categories from 17 to 11 and brands from […]