The interviewer begins the conversation by painting a picture of what social media was then and is now. In the past, it was a source where you keep up with high school friends, make new friends, and encourage comments and likes. Today, the activist investor and business mentor Jason Hope comments, social media is a research hub and a successful strategy for a company’s success.
The rapid growth forced companies to trade websites for business social media accounts. Jason Hope explains where social media and businesses go from here. He believes social media will help businesses grow. In his view, a website describes products through descriptions and customer reviews. There’s little interaction between the company and the customer.
Meanwhile, social media shows you the products and encourages interaction with the company and among each other. That confidence convinces customers to buy products on the site without leaving the page, business mogul Jason Hope furthermore informs. The number of followers, comments, and likes will lure more followers and customers to the page. Second, he believes social media will be a wealth of knowledge. After all, videos and information spread quicker there than any other medium.
Last, he thinks a social media presence on mobile phones is more important than visiting a mobile website. Many customers are logging into social media accounts through apps, so social media sites include ads within them. Then, Jason Hope offers his opinion on Facebook. Hope feels it’s losing interest among twenty-somethings.
It’s also losing interest because of privacy concerns, Jason Hope finally states. He says that both groups of people are leaving the site for other platforms. However, if Zuckerberg can create an idea to regain the trust of people he lost, Facebook can recover. If not, the site will continue to decline. The interviewer asks Hope to pick the hottest social media site now. He says he can’t choose one because markets and user interaction constantly change. The interview ends.