Michael Polk’s Approach to Innovative Marketing
Michael Polk, the president of Unilever United States, emphasized the essence of “dislocating ideas” in marketing during his keynote speech at the Wharton Marketing Conference. According to Polk, innovation—distinct from invention—is pivotal to successful campaigns. He highlighted Unilever’s Dove “Campaign for Real Beauty” as a prime example, showcasing how challenging conventional beauty standards can create […]